An advertising agency has made the first standard Female CPR manikin.
This product has been produced by New York-based creative agency JOAN, which was designed by Dr. Audrey Blewer who following a recent study that found out that women suffering from a cardiac arrest in public are 27% less likely than men to receive CPR. This research showed that people are often unsure of how to do CPR around a woman’s breasts.
As a consequence, JOAN has created “WoManikin”, a special attachment for standard CPR manikin models that enabling trainees to get used with doing CPR on bodies with breasts.
To addressing gender disparities, the advertising agency hopes this WoManikin will help to solve the unease some men experience when it comes to doing CPR on a woman.
A survey conducted by the University of Colorado in 2018 found out that men are twice as likely to be charged for fear of improper touching or sexual assault, so the possibility of not performing this life-saving action was twice of women.
Chief creative officer and JOAN co-founder, Jaime Robinson said “At the core of JOAN’s ethos is a deep-rooted commitment to gender equality.“
“We saw a relatively simple way to help change things as we read about the study and this long-standing problem in the world of CPR.”
She added, “CPR manikins are made to look like human bodies, but they actually represent less than half of our society.”
“The absence of “women” type CPR manikin in CPR training results in hesitation from bystanders, which in turn results in women being more likely to die in cardiac arrest. We hope that the WoManikin will connect these differences in education and, ultimately, save many lives.”
JOAN has disclosed the product and set up its campaign to co-occur with National CPR Awareness Week, which falls between 1-7 June in the US.
This campaign includes a social media challenge on Instagram that asks women to share video clips of themselves with two hand emojis over their hearts, including the hashtag #GiveMeCPR.